beginnings and references

BriefLogic was founded as Jones & Bonevac in 2009 by Casey Jones with Professor Daniel Bonevac, the former chairman of the UT Austin Philosophy department. They were soon joined by a team of global executives who have led or helped to lead over $6 billion in marketing spend. Our Board of Directors includes Jeff Rodek as well as David Arthur Bell, past Chairman of the advertising agency holding company IPG.

We have published groundbreaking thinking in the Journal of Brand Strategy. We understand the language of business, of balance sheets, pro formas and the complex legal and cultural constraints that determine what a brand can and cannot say. We are deeply skilled at integrating marketing efforts. Perhaps most importantly, we are personally committed to the individual career success of those who trust us to help them. Senior marketers that BriefLogic has worked with in the past year have offered to share their experiences in working with us. Ping us on our contacts page and, if are seriously interested in what we have to offer, we’ll ask them to reach out to you with a reference.

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