Beginnings inspirations and commitments
BriefLogic was founded by the global marketing strategist and former Grey Global Group CEO Casey Jones. It was inspired by classical training in logic, a deep commitment to clarity in communications, and by systemic marketing challenges faced by former clients like Ann Lewnes, Bill Gates, and CEO Michael Dell. We owe our cause-centric dedication formative influences including global philanthropist Raymond Chambers and to David Arther Bell, Board member and friend, who has inspired so many in our industry. BriefLogic has refined its offering through our experience working with and training national and global marketers at Microsoft, Intel, Walmart, Dell, Verizon, Lenovo, Google, the ANA and Adobe. We are astonishingly committed to the personal and professional success of those who work with us and who share our belief that great work by agency teams starts with great “marketing input documents.”
BriefLogic understands the language of business, of balance sheets, of the path from marketing to market cap, of pro formas and the complex legal and cultural constraints that determine what a brand can and cannot say. We are deeply skilled at integrating marketing efforts at the earliest possible stage, and would love to help your company, cause or brand.