Services
marketing transformation
For many teams executing day-to-day marketing work, marketing transformation efforts tend to be an idea that has a “been there and done that” feel. They express concern about how the work will be organized, how teams are structured, whether or not marketing is centrally controlled, managed at the P&L level or by country. They worry most about how their role or agency relationships may change. Successful senior marketers tend to “think big.” We help them think small as well. We provide visibility into areas of marketing that have until now been overlooked in marketing change management. We merge global best-practices with your current approaches, codifying consistent language, policies and processes that keep everyone who is leading and executing marketing work on the same page. It all starts with a pilot. It may be with one team or a dozen. We call them “compass projects.” While we are actively helping your teams create better input for critical campaigns and projects, we discover ways to map simple routes to transformative work for your company. Our aim is not overnight transformation, but transformation that lasts and change that makes marketing matter more at your company.
briefing coaching and training
For the past 10 years, BriefLogic has trained and coached marketers in the art of effective communication and brief writing. We’ve conducted an astonishing number of group training sessions, of half-day to three-day workshops as well as individual one-on-one online sessions. Our training has been proven by independent audits to improve the quality of input to agencies.
customized briefing templates
We know what good input looks like. We’ve analyzed over $7B of marketing input. We have seen the brilliant, the bad, and the ugly. We’ve reviewed thousands of briefs without quantitative or qualitative metrics for success. We’ve reviewed briefs that aren’t clear on what the agency team needs to deliver or who will approve the strategy and the work.
Even the categories of content within briefs are confusing to many marketers and their teams. To simplify everything, we’ve created distinct briefing templates that share a common approach and common definitions, even when the teams and the tasks that they are addressing differ wildly. You can use our best-practice versions, or we can start with simple improvements to what your company uses now.
