BriefLogic helps marketers maximize the impact of their activities and optimize the efficiency of their resources by improving the planning and input phases of their Marketing Communications process.
Spent globally this year in advertising
The activities funded by those dollars (digital, broadcast, print, etc.) play a strategic role in the success – or failure – of their company.
And yet many of those activities will be initiated with a brief that was thrown together hastily . . . if at all. At best, this causes additional cycles, cost, and frustration during the development process.
At worst, activities go to market with weak messaging against misaligned targets . . . significantly reducing their ROI.
We provide onsite training on how to write better briefs.
Custom-designed briefing templates and tools.
Develop (or optimize) briefing processes.
Analyze briefing content quality.
Continuously monitoring brief quality and compliance.
Is your organization having challenges writing briefs for your creative team?